Anbima Releases First Ranking of Certified Financial Influencers in Brazil

The Bottom Line

• Brazil's Anbima, in partnership with Ibpad, released its inaugural ranking of certified financial influencers ('finfluencers'), aiming to enhance transparency and highlight qualified professionals.
• The initiative comes as social media platforms like YouTube and Instagram increasingly dominate investor information channels, shifting from traditional sources.
• The ranking coincides with legislative discussions, including PL 5.990/2025, proposing stricter regulations for content creators in specialized fields like finance.

The Brazilian Association of Financial and Capital Markets Entities (Anbima), in collaboration with the Brazilian Institute of Research and Data Analysis (Ibpad), has published its first-ever ranking of certified financial influencers. This 10th edition of the Finfluence survey, released on June 1, 2026, maps the top ten influencers holding Anbima certifications and the top ten with the internationally recognized Certified Financial Planner (CFP) credential, granted in Brazil by Planejar.

The survey also includes a general ranking of creators without formal certification filters, where only one possesses market-recognized credentials. In the general ranking, Bruno Perini (Voce Mais Rico), Charles Mendlowicz ('Economista Sincero'), and Ricardo Amorim lead. Among Anbima-certified influencers, Suno partners Tiago Reis and Felipe Tadewald secured the first and second positions, respectively, followed by Roberto Guedes ('Viver de Rendimentos'). The Planejar ranking is led by Renato Breia (Nord Investimentos), followed by wealth managers Ramiro Gomes Ferreira and Daniel Carraretto.

A total of 904 influencers were monitored between July 1 and December 31, 2025. Their positions were determined by quantitative and qualitative criteria across Instagram, Facebook, YouTube, and X (formerly Twitter). Key metrics included popularity (average followers), average engagement, posting frequency, subject matter expertise, and ability to connect with the market, public, and other influencers. Qualitatively, reputation and adherence to best practices were weighed, such as compliance with product disclosure rules, avoidance of quick-enrichment promises, hate speech, and links to gambling.

Anbima reported that three influencers were removed from the lists for disseminating misogynistic comments during the analyzed period. The entity's objective is to increase visibility for technically qualified professionals and enhance transparency regarding financial content producers, acknowledging that certification does not guarantee absolute quality or ethics.

This ranking emerges at a transformative period for how Brazilians seek investment information. According to Anbima's 9th Investor X-Ray survey, YouTube is the preferred channel for 35% of investors, followed by Instagram (27%), TV (21%), search engines (20%), and portals/websites (15%). Finfluencers have evolved from peripheral figures to agents significantly influencing portfolio composition. Concurrently, concerns about conflicts of interest, disguised advertising, and promises of rapid gains have intensified. Amanda Brum, an Anbima executive, stated the intention is to boost transparency and 'provide a service for investors seeking formally qualified influencers.'

The list's publication also aligns with ongoing debates in the National Congress regarding social media regulation. Proposals, such as Bill 5.990/2025, aim to restrict influencers from publishing content on specialized topics like finance and health without proper credentials, extending beyond the Brazilian Securities and Exchange Commission (CVM)'s existing regulations for investment advisors.